Beef Head is an establishment in both installments of the No More Heroes video game series. It is a video store in Santa Destroy run by Georgy Bishop, an expert on supposedly every film ever shot, and a friend of Travis Touchdown. Here, locals can find everything from "the latest Japanese anime to bootlegs from Northern Europe," and the display outside the building implies Beef Head stocks video games as well. Touchdown can purchase several imported professional wrestling videos at Beef Head. It is also revealed a number of times throughout No More Heroes that he has even rented pornographic films which have yet to be returned. Beef Head is open to Touchdown at anytime after he ranks eighth in the United Assassins Association in No More Heroes. In No More Heroes 2: Desperate Struggle, Beef Head cannot be visited and only makes a brief appearance. In Travis Strikes Again, Beef Head's ownership is inherited by Bishop's younger brother Buzariashvili (also called Bishop) who reopened it as a video game store. Travis visits Beef Head whenever he needs Bishop to appraise a new Death Ball.
|Title in menu||Description||Purpose||Price (LB$)||Availability|
|Video Vol.1||The title is Mask De Panther, the Tiger's Roar.||Teaches Touchdown the Quebradora Con Giro throw.||9,800||After ranking eighth in the United Assassins Association.|
|Video Vol.2||The title is Living Legend, Thunder Ryu.||Teaches Touchdown the Brain Buster Slam throw.||14,800||After ranking seventh in the United Assassins Association.|
|Video Vol.3||The title is Mask De Panther, Master of the 4th Dimension.||Teaches Touchdown the Frankensteiner throw.||14,800||After ranking sixth in the United Assassins Association.|
|Video Vol.4||Video of the most famous pro-wrestling match, Thunder Ryu's 7th match.||Teaches Touchdown the Powerbomb throw.||29,800||After ranking fifth in the United Assassins Association.|
Aside from the four wrestling films Touchdown purchases, there are several other recognized films Beef Head rents, though most are pornographic in nature. These include 69 Techniques to Improve Your Lovemaking, Air Force One: The First Lady Returns to the Mile High Club, Big German Jugs: Collection #23, Coffee and MILF, French Maid Café: Spilled Coffee, How to Please a Woman in Bed 101: Part 2, How to Please a Woman in Bed 101: Part 3 and The Best of Raunchy Amateur Interviews 2. Also, Beef Head may rent Pure White Lover Bizarre Jelly and Superwild releases, as implied by posters by the front counter.
- Beef Head takes its name from the Takashi Miike film Gokudō kyōfu dai-gekijō: Gozu (Grand Theatre of Perversion and Fear: Cow's Head). Its director voices himself in the form of Miike in Desperate Struggle.
- Mask De Panther is a character from Super Fire Prowrestling III: Final Bout and Super Fire Prowrestling Special.